I was recently lucky enough to take a course in The Bahamas where we learned how to evaluate and analyze an event from a management and marketing perspective.
I learned how important it is for an event to have a strong and current presence online through websites and through social media. These marketing venues are so valuable for today’s customers. A weak online presence can immediately take a business or an event out of consideration, especially for an international tourist. It is increasingly important to make the right information easily accessible on the web.
I also learned that creative, and mutually beneficial partnerships between hotels and other tourism business at a destination are fantastic opportunities to market.
I also learned that customer service is extremely important because personal interactions are what really trigger a customer’s emotions (both positive and negative). A customer’s emotions are the key to customer satisfaction, and customer service is what drives those emotions.