The
highlight of this course is the presentation towards government officials at
Ministry of Youth and Culture, but besides the presentation itself, we had
wonderful memories in this Bahamas course and I believe it’s beneficial to me
from all perspective. Before the course, we did a lot of homework and
preparation including Dr. Bethel’s research into the economic impact of
Junkanoo and many theoretical reports as well as textbooks. The preparation for
Junaknoo was also rewarding. In order to understand this unique Caribbean
festival, we did a lot of research online and offline. Before the event,
researches and preparations were fruitful.
The
course started at 28th Dec, 2014 with a quiz at the pool. Everybody
loves the style and method of teaching of this course by Dr. Levy and we were
led to execute individual project before we apply our preparation on Junkanoo.
Speaking of the individual project, we carried out the mystery shopping
procedure and the evaluation on several restaurants. I applied the mystery
shopping on Johnny Rockets at the Marina Village. After that, we were divided
into teams and applied the revised research methods, including IPA analysis and
service mapping, to Junkanoo.
We
thoroughly experienced the Junkanoo festival from 2 am to 8 am on the New
Year’s Day. Besides all the knowledge acquiring mentioned above, witnessing
this grand event not only helps in our project but enrich our experience. We
put ourselves into the customers’ shoes and gave advice from professional
perspectives. Mystery shopping application was practiced thoroughly that we can
later employ this into related study and work.
After
this event, we carefully analyzed each and every item (94 standards) listed on
the evaluation form and came out the Importance Performance Analysis graph.
Notably, the IPA is also a useful tool in our later career and researches. As a
first year graduate, I am not familiar with marketing strategies, but through
this course, I understand basic social media monitoring applications as well as
fundamental marketing tools. The team building was impressive since our teams
were comprised of students with diversified backgrounds. Cooperation and
communication skills were developed in this course as well as skills to cope
with uncertainties in exotic cultural environment.
(BTW, we stayed in the Comfort Suites for most of the nights and it's a good place for class, isn't it?)
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